Marketing Strategy


York Real Estate Services has developed the most innovative and effective approach to marketing your home.


Our effectiveness is due to our multi-pronged approach to marketing. By leveraging the internet, print media, direct mail and email marketing, and real estate agent open houses and networking, we are able to maximize your homes visibility to prospective buyers. Since more buyers are seeing your home we are able to sell it quicker and for a higher price!

When you hire York Real Estate Services’ experienced Austin realtors to market your home, our experienced Austin realtors will develop a personalized marketing campaign that will feature most or all of the following services:



Home Preparation & Staging

To get the highest sales price in the shortest time it is imperative that your home shows its best. York Real Estate Services provides a free consultation on how to best prepare your home for sale. We leverage top interior decorators and stagers to advise you on your home preparation. If you prefer, you can utilize these professionals to stage the home for you, giving you the peace of mind that your home will be perfectly prepared to attract the greatest number of buyers.


Professional Photography & Virtual Tours

Most buyers today see your home for the first time on the internet. Having dynamic photography that shows your home at its best is critical to capturing buyer interest. Our professional photographers know how to shoot, and enhance the pictures of your home so that it stands out. Additionally, our virtual tours include floor plans of your home so that prospective buyers can better orient themselves on how your home is laid out.


Professionally Designed Color Brochures

Our brochures are professionally designed to create excitement with prospective buyers. By providing the price and floor plan of your home on each flyer we make it easy for buyers to learn about your home without encountering the road blocks of having to call an agent or an annoying 1-800 number. By combining enhanced photography with a compelling write-up of your homes best features we are able to interest more buyers to take a look inside.


Austin Multiple Listing Service (MLS)

We work hard to ensure that your home stands out to buyers and real estate agents alike, as they sift through prospective homes on the Austin MLS. That first impression usually determines whether your home will be shown or ignored. We are able to get more prospective buyers to visit your home by:

  • Writing a compelling commentary on your home
  • Providing numerous professional photographs of your home that highlight its best features
  • Providing a state-of-the-art virtual tour that includes a floor plan of your home


Internet Marketing

Today, more than nine out of ten buyers find their new home by searching on-line. It is imperative that your home is highly visible everywhere prospective buyers are looking. We maximize your homes visibility on the web sites that buyers are using the most including all of the following popular search sites:

  • YorkGroupAustin.com
  • Realtor.com
  • Austinhomesearch.com
  • Zillow.com
  • Craigslist.com
  • HomeSearchPlus.com
  • Trulia.com
  • Backpage.com
  • DotHomes.com
  • Enormo.com
  • FrontDoor.com
  • Base.Google.com
  • HotPads.com
  • Local.com
  • Lycos.com
  • Oodle.com
  • Vast.com


Email Marketing

Email is a highly effective way of ensuring your home is viewed by prospective buyers and real estate agents alike. We will create professionally designed email flyers that will be sent to the following:

  • all 7,000+ real estate agents working within the Austin MLS area
  • our extensive sphere of prospective buyers
  • agents working in other MLS areas that have a high relocation rate to Austin


Direct Mail Marketing

We effectively leverage direct mail marketing to specifically target the demographics of those most inclined to purchase your Austin home. Our direct mail marketing consists of:

  • creating and mailing professionally designed full-color mailers
  • displaying your home in Community Impact Newspapers
  • highlighting your home in our newsletter and distributing it to our extensive list of prospective buyers


Agent Networking & Open Houses

We will feature your home in Realtor Open Houses in your area. This will expose your home to Buyer agents who may have buyers interested in your neighborhood. Additionally, this allows us to obtain feedback on your homes price and preparation and allows us to directly network with other agents to get your home sold.


Home Information Buyers Guide

We create a detailed Buyer’s Guide that highlights all of the special features of your home. Buyers can review the guide while in your home and take it with them as a reminder of all of your homes greatest attributes. This guide consists of the following:

  • Excitement List
    • Home Highlights – What home features have the Sellers most enjoyed?
    • Neighborhood Highlights – What neighborhood features have the Sellers most enjoyed?
  • Utility Information
  • Tax Information
  • School Information
  • Property Survey
  • Sellers Disclosure


Agent & Prospective Buyers Feedback Reports

It is imperative that you as a Seller know what the market is saying about your listing. Each week we solicit feedback from each agent and prospective buyer who has viewed your home. This enables us to:

  • Identify and follow-up with all prospective Buyers
  • Address any changes we may need to make to your listing
  • Provide a weekly summary of all activity on your listing


Print Marketing

Our listings are featured regularly in a number of local popular publications. By analyzing the demographics of your prospective buyers we can determine which publications are most appropriate in which to market your home.

  • Community Impact Newspapers
  • Austin American Statesman
  • Pinnacle Magazine
  • Homes and Land
  • Austin Monthly
  • Brilliant Magazine